When hiring a marketing independent contractor, the client should clearly define the scope of services, such as advertising campaigns, social media management, SEO, or content creation, along with measurable goals and timelines.
Payment terms must be specified, including project fees or hourly rates, invoicing schedules, reimbursement for marketing expenses, and performance-based incentives where appropriate.
It is important to address ownership of marketing materials, confidentiality of business strategies, and compliance with advertising regulations to protect the client’s brand and legal interests.